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PAUL OYER: Well, in everyday life, we’re always going around making decisions and some of those decisions are very costly.So when I go to the grocery store, if I spend a lot of time scanning the shelves, I could be doing other things.This includes a fully functional search and messaging system.It is the extras which set this dating site apart, though.Amazon users review the book as “all women should read this.” Social Clout: 674,000 likes, 3,691 followers URL: Bragging Rights: What men really think One of the original Kings of Comedy, entertainer Steve Harvey has proven to also possess a way with words.His 2011 book debut delves into what men really think about love, relationships, intimacy and commitment.Not only does BOM offer instant messaging and live text chat, they also offer video chatting with web cameras.
But when we’re picking a life partner, everybody’s different. So in an ideal world, we would have the ability to search every single person out there and pick the ideal match.
Download this podcast SARAH GREEN: Welcome to the HBR Idea Cast. I’m talking today with Paul Oyer, Professor of Economics at Stanford’s Graduate School of Business. SARAH GREEN: So Paul, I’d like to just kick off by talking a little bit about the economic concept of search costs.
He’s the author of the book, Everything I Ever Needed to Know About Economics I Learned from Online Dating. Can you just maybe describe what the concept is and how you’ve applied it to this idea of looking for a life partner?
In a bid to save others from a similar fate, Macdonald, co-founder of literary review website The Omnivore, decided to branch out into a dating service that matches couples according to their tastes in books.
If there is now a dating site for every demographic, The Omnivore’s resulting “pin ups” section seems to be aimed at the “intello-hipster”, an urban subgroup who know their Dickens from their Deleuze and like their profile pictures sepia-tinged.
Check her out on a date, but remember to bring her back on time!